Client: High Sierra

Client:
High Sierra: In collaboration with Solidarity of Unbridled Labor and RLPhoto
Objective:
 • Branding redesign focused on the central idea "Inspire Adventure in Everyone" with a focus on the outdoors.
 • Raise brand awareness towards outdoor market.
 • Have imagery for reviews on gear guides.
 • Create imagery for banner ads. 
Solution:
 • A series of photoshoots that exaggerate the idea of adventure and fun throughout all 4 seasons.
 • Photoshoots consisting of mountain biking, skiing, snowboarding, hiking, running, travel, and campus life.  
 • Product photography for website and dealer catalogs.
Usage:
 • Half-page & full-page ads in outdoor magazines
 • Tradeshow banner ads
 • Web banner display ads
 • Website banners
 • Website product pages

www.highsierra.com