Client: High Sierra
High Sierra: In collaboration with Solidarity of Unbridled Labor and RLPhoto
• Branding redesign focused on the central idea "Inspire Adventure in Everyone" with a focus on the outdoors.
• Raise brand awareness towards outdoor market.
• Have imagery for reviews on gear guides.
• Create imagery for banner ads.
• A series of photoshoots that exaggerate the idea of adventure and fun throughout all 4 seasons.
• Photoshoots consisting of mountain biking, skiing, snowboarding, hiking, running, travel, and campus life.
• Product photography for website and dealer catalogs.
• Half-page & full-page ads in outdoor magazines
• Tradeshow banner ads
• Web banner display ads
• Website banners
• Website product pages