Client: Darn Tough Socks
Darn Tough Socks: In collaboration with RLPhoto
• Create imagery telling their brand story for their website redesign.
• Focus on the history of the mill, the pursuit of perfection, and how they are different from other socks.
• Product photography of their different sock lines.
• 1 day photoshoot photographing their office, factory floor, process of making socks, and people who work there.
• Photographs depicting their work ethic and culture.
• Product photography all shot in same lighting and styling for consistency throughout the product line.
• Website banners and sub-banners
• Dealer catalogs
• Increased brand awareness
• Website photography consistent and on brand message