Client: Darn Tough Socks

Client:
Darn Tough Socks: In collaboration with RLPhoto
Objective:
 • Create imagery telling their brand story for their website redesign.
 • Focus on the history of the mill, the pursuit of perfection, and how they are different from other socks.
 • Product photography of their different sock lines.
Solution:
 • 1 day photoshoot photographing their office, factory floor, process of making socks, and people who work there. 
 • Photographs depicting their work ethic and culture.
 • Product photography all shot in same lighting and styling for consistency throughout the product line.
Usage:
 • Website banners and sub-banners
 • Dealer catalogs
Results:
 
• Increased brand awareness
 • Website photography consistent and on brand message

www.darntough.com